![]() Learn how the Webex Platform and Webex Teams can help transform your team into an engaged, creative and productive no matter if people are across the hall, town or globe. The “Creating Digital Teams in Webex Teams” series we will spotlight techniques in managing and inspiring remote and #WFH team s. Webex as a single brand is much more sensible.Creating digital teams in Webex Teams series The multiple brands and overlapping features was confusing and was the antithesis of that statement. I'm sure the rebranding decision wasn't an easy one but it does fall in line with one of the directives set forth by CEO Chuck Robbins when he assumed the helm of the company - that is, to make Cisco products easier to buy and easier to use. Also, the common look and feel should make it easier for workers to use the suite of products as the transition from one app to the other would be seamless. This should help Webex Teams gain better traction but keep the Meeting product embedded into companies that currently use it. Businesses can build collaborative workflows around Webex Teams and then launch Meetings or Calling when needed. The change in branding and platform consolidation should help Cisco in selling the product as well, as the lead now becomes Webex Teams. Shelving the Webex brand would mean losing much of this mindshare and brand equity and would be a mistake as it would take Cisco a long time to get Spark to where Webex is currently. The Webex brand goes well beyond IT departments as much of the purchasing of the product is done by lines of business or knowledge workers. ![]() 2 vendor, GoToMeeting (which has 18% share according to Synergy Research Group). Despite some recent pressure from smaller vendors, Webex does 6 billion meeting minutes per month and is the dominate market share leader with 41%, more than two times the No. Webex, on the other hand, is one of, if not the most widely known and trusted brands in meetings. Most enterprise line of business managers or other decision makers for collaboration tools do not have the same level of exposure to all of these new collaboration tools, so they may not have heard of Spark. but we eat, live, and breathe this stuff every day. We industry folks are obviously very aware of Spark. If brand consolidation is the right move, that raises the question, why not keep Spark and ditch Webex? To me, this is a no brainer. If customers were confused before, the confusion level could take a step function up with a common look and feel as now customers may not really know what application they are in. ![]() I believe this shift makes sense for Cisco because of the coming together of the platforms and creation of a single experience. Some might look at this and scratch their heads and wonder why Cisco did this after pouring so much into the Spark brand.
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